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Cartoon Character Design
The design and use of a cartoon character has always been a popular way to
promote a product or even a whole company. A cartoon character is instantly recognisable
and helps to increase brand awareness. Classic examples include 'Tony the Tiger'
in the Frosties ads and the Lurpak butter man.
The Benefits of using a Cartoon Character
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- Cartoon characters are instantly recognisable.
- Cartoon characters increase brand awareness.
- The design of a cartoon character can be easily targetted, let's say, a particular
age group.
- Secondary income can be generated through merchandising.
- Huge potential for humour and slapstick fun.
- In comparison with the use of an actor, cartoon characters never age, have
super-human abilities and will never demand a pay rise!
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